Market Insights & Analysis
Expert analysis and insights from our AACI-designated professionals on Southwestern Ontario's real estate markets.
Southwestern Ontario Market Report
While the GTA experiences significant corrections, London, Guelph, and Windsor offer unique opportunities for buyers, sellers, and investors seeking value and growth potential.
Current Market Snapshot - May 2025
| Market | Average Price | Annual Change | Days on Market | Market Type | Best For |
|---|---|---|---|---|---|
| London | $443,238 | Stable | 13 days | Balanced | First-time buyers, families |
| Guelph | $806,432 | Growing | 25 days | Seller-favorable | Move-up buyers, professionals |
| Windsor | $257,954 | +14.4% | 19 days | Seller's market | Investors, affordability seekers |
Why These Markets Matter
While Ontario's overall market shows 20% fewer sales than last year, our three focus markets demonstrate resilience through strong fundamentals, strategic locations, and diverse economic drivers that support long-term growth.
Key Market Trends Shaping 2025-2026
Critical insights and opportunities across Southwestern Ontario's real estate landscape.
Interest Rates & Financing
Current mortgage rates at 3.89% represent significant improvement from peak levels. New programs benefit our markets.
Buyer Behavior Shift
Instead of rushing to buy, today's buyers are taking time to research and negotiate. This creates opportunities for well-prepared buyers.
What Buyers Want Now
Buyer preferences have evolved significantly, with energy efficiency and flexible living spaces in high demand.
Individual Market Analysis
Detailed insights into each market's unique opportunities and growth drivers.
London: The Balanced Choice
At $443,238 average, London offers the sweet spot between affordability and amenities. Properties sell quickly (13 days average) but without the bidding war pressure of peak market years.
Growth Drivers:
Best Opportunities: First-time buyers benefit from improved inventory and balanced conditions. Investors can find rental properties with strong student and professional tenant demand.
Guelph: The Premium Play
At $806,432 average, Guelph attracts buyers seeking quality over quantity. The 25-day average selling time reflects a market where motivated buyers and sellers transact at premium levels.
Competitive Advantages:
Best Opportunities: Move-up buyers from the GTA find exceptional value. Properties with modern amenities and sustainability features command significant premiums.
Windsor: The Growth Story
With 14.4% annual growth and rapid 19-day sales, Windsor combines affordability ($257,954 average) with significant infrastructure investment and economic development.
Growth Catalysts:
Best Opportunities: Investors seeking appreciation potential and strong rental yields. First-time buyers can access homeownership at entry-level price points.
Why Southwestern Ontario vs. GTA?
| Factor | GTA | London/Guelph/Windsor |
|---|---|---|
| Average Price | $1,107,463 | $257k - $806k |
| Annual Change | -4.2% | +14% to Stable |
| Days on Market | 33 days | 13-25 days |
| Market Conditions | Buyer's market | Balanced to Seller's |
Long-Term Outlook & Investment Analysis
Professional insights and projections from our AACI-designated appraisers.
Population Growth Supporting Demand
Southwestern Ontario expects 41% population growth by 2051, with London leading at 56.7% growth. This demographic foundation supports sustained housing demand despite short-term market fluctuations.
London - Rental Investment Hub
Strong university and hospital employment creates consistent rental demand. Properties near campuses and medical facilities show strong returns.
Guelph - Appreciation Play
Limited supply and strong demand fundamentals support continued value growth. Premium properties in established neighborhoods show best potential.
Windsor - Value and Growth
Lowest entry costs combined with infrastructure development create ideal conditions for both rental income and appreciation.
Economic Development Drivers
London
Healthcare expansion, university growth, tech sector development
Guelph
Manufacturing, agriculture technology, proximity to innovation corridors
Windsor
Automotive renaissance, cross-border commerce, infrastructure investment
Balanced conditions across our markets create opportunities for both buyers and sellers, but strategies differ by market and property type. Current market timing represents a unique window where well-informed decisions can yield significant long-term benefits.
Need Expert Market Analysis?
Our AACI-designated professionals provide detailed market analysis and valuation insights to support your real estate decisions.